Streamline your cross-channel marketing with omnichannel optimization

What it is

Omnichannel campaigns, where multiple channels share a common objective, perform best when each channel works in sync to connect with consumers across key moments. But achieving that level of coordination has historically required time-consuming manual work for media buyers, making it difficult to manage and even harder to measure the impact. 

Kokai’s new omnichannel optimization changes that. 

What’s new

Omnichannel optimization automates cross-channel delivery, helping you steer impressions toward top performing paths across multiple channels. It also includes a built-in control group, so you can clearly measure the value of coordinated, cross-channel marketing. Proving the value of a connected omnichannel strategy has never been easier. 

By enabling omnichannel optimizations across a campaign, you can: 

• Coordinate delivery across channels: Reach the same user or household across the channels they engage with. 
• Optimize toward shared conversion goals: Move users down the funnel through a series of strategic touchpoints across channels that begin with awareness and move toward purchase. 
• Validate your strategy: Review the automatic holdout in a side-by-side view of optimized versus nonoptimized performance. 

How to get access

All Kokai users can access this feature within the Channels (Ch) tile of a campaign.