The Resource Desk
Identity

The identity era

Keep pace with the fast-moving landscape and learn how to reach audiences with precision

The latest

A smiling man holding a smartphone stands on a train platform, overlaid with the logos of Starcom, Publicis Groupe, and Samsung.

Case Studies

Samsung scales first-party data activation to reach 43% more customers

Illustration of a light bulb figure connected to a network of blue, white, and dark blue nodes on a light peach background.

Resources

First-party data offers a competitive edge for European advertisers

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies

Metricon embraces omnichannel first-party data, generating 72% of online leads

Asahi "Dry Crystal" beer breaking through ice for a campaign with an orange overlay and the "dentsu" and "Asahi" logos over top

Case Studies

Asahi grows online sales by 4x with UID2 omnichannel strategy

Blue graphic of people cheering on a computer screen, in the clouds with paper airplanes going towards it

Resources

The premium internet: where brands can reach audiences and activate first-party data

McDonald x OMD logos

Case Studies

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

The Trade Desk - Find your right audience - Playbook

Resources

A playbook to reaching the right audience, wherever they are.

Orange graphic of a cursor mouse going up starred steps

Resources

How to strengthen your identity foundation for winning omnichannel campaigns

"The identity solution built for Europe" - EUID by The Trade Desk

Resources

EUID: Enabling personalization and relevance in advertising

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