The Resource Desk
Connected TV

CTV

As consumers shift to streaming through apps on smart TVs and OTT devices, stay ahead of curve

Showing 10-18 of 96 Results

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Insights

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

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Insights

Instant Intelligence: CTV is where Gen Zers are most likely to see your ad

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Resources

How to approach CTV advertising in 2025 with The Trade Desk

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Case Studies

Ferrero Rocher Ice Cream activates retail data across online video, boosting brand consideration by 25%

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Case Studies

Push Digital boosts political candidate’s favorability by 13.9% with CTV-led omnichannel strategy

The Trade Desk Intelligence - CTV Spain Report

Insights

The CTV Trends Report: Spain

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Resources

Brand and their agency, Monks achieve 99.5% incremental reach with local CTV

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Resources

The live sports opportunity: How Connected TV and programmatic come together on the playing field

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Case Studies

Far EasTone Telecommunications dials up brand awareness with data-driven omnichannel campaign

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