OPENPATH

Your direct connection to programmatic growth

Get direct, transparent access to omnichannel demand from the world’s leading brands and agencies.

Leveling the programmatic playing field for value creators

OpenPath helps increase transparency in the digital advertising ecosystem by offering a simplified, direct connection between buyers and sellers. By supporting an objective and trusted supply path, OpenPath helps to create positive incentives to contribute value and grow the open internet.

Let’s grow the programmatic pie, together

OpenPath simplifies the supply chain, adding more transparency and reducing the number of intermediaries between buyer and seller. This direct connection creates efficiencies that lead to increased value for advertisers and increased revenue for publishers.

More bid volume

Attract more demand from value-driven advertisers and increase inventory fill-rates.

True price discovery

Learn the true market for your inventory by gaining direct visibility into bid data from your advertiser partners.

Operational efficiency

Simplify your ad revenue operations with simplified workflows, approvals, and reconciliation.

Our Partners

See publishers who are already integrated with OpenPath.

Partner directory

What is OpenPath, technically speaking?

Watch this short video to learn how OpenPath works and how it creates value for media sellers and buyers alike.

Let’s work together

See what our platform can do for you.